I like this video because it shows what is really in our foods. This chipotle video displays the world we live in as a processed world. I agree with this video regarding fast food chains, they feed us junk while being cruel to animals. I do eat at fast food chains, but then I feel guilty for what I am putting in my body. I am picky about what I eat at home but I don’t think twice about it in the street, it’s convenient and fast. This video made me sad about the animals and disgusted with what industries put in our food and charge for. At the end of the video you see the scarecrow pick up a pepper (Chipotle’s logo), he then proceeds to creating a little store that sells healthy organic options (I’m assuming it’s the first Chipotle store). The video is saying that Chipotle is an alternative option to fast food industries. I only hope that this video lingers in my mind when I’m in the street about to order junk. This video is a great way to attract healthy conscious people that have a hard time choosing food places to eat.
Instead of airing a commercial during the super bowl, Esurance did the unconventional; they paid to air their ad after the game. By airing after the game Esurance saved $1.5 million and had a successful Twitter night. They used their spokesperson, John Krasinski, to announce a sweepstake and Twitter as their outlet. The contest instructions were to tweet the hashtag #EsuranceSave30 within 36 hours after the commercial aired. I like how Esurance went outside the box to prove that they save customers $1.5 million on insurance cost. They could have simply created and aired an elaborate short advertisement with the money they gave out. Instead they took the risk of missing out on exposure during the most viewed event of the year. They promoted their money saving existence by giving money away. The $1.5 million is the difference between a commercial that airs during and after the super bowl. Esurance wasn’t looking to save money during the super bowl; they wanted to gain social media exposure. Here are some of their social media highlights:
5.4 million uses of the #EsuranceSave30 hashtag
More than 200,000 entries within the first minute of the Esurance commercial airing
1.4 million hashtag uses in the first hour and 4.5 million in the first 24 hours
2.6 billion social impressions on Twitter
332,000 views of the Esurance commercial on YouTube
261,000 new followers on the official Esurance Twitter account—an increase of nearly 3,000 percent
A 12x spike in visits to the Esurance website in the first hours of the sweepstakes
The Apple story telling ad that was aired on their birthday January 24 2014, was captivating. Some of the images took me back in time and some made me realize how apple is part of my life. They are showing how they change the world by promising to put technology in the hands of people. The ad showed clips of different moments in time beginning with the introduction of the Macintosh. I like the ad because it took me in a trip through life. It also made me think of how attach I am to the brand. The ad shows how the brand has helped move the world towards where we are now. I can see myself being a loyal customer for years to come and I wonder how they will continue to help change the world.
Ok, deep inside I am a girly girl and this commercial appealed to that character in me. While looking for advertisements, I came across this Valentine’s Day commercial created by a hair dye company called Schwarzkopf ‘You. The picture for the commercial, a happy couple in bed, intrigued me to open the ad. At first I did not realize it was a hair dye brand. The name of the company did not help either. The girl in the ad had beautiful shiny hair that distracted me. I thought her hair had a healthy color. It finally came to me that the commercial had to belong to a hair dye company because the girl’s hair was flawless. The story was very cute. A man is describing the reasons he loves the woman in his life. I was hypnotized by the sexy actor and his romantic words. This ad made me think of my love story.
Today’s class reminded me about a surreal PSA commercial where two cars are about to crash. One car is driving fast on a two way road while the other is making a left. The drivers in both cars get out of the car at the moment of impact to discuss the situation. The driver intersecting is begging the driver to not crash into him because he has his kid in the car. The driver that is driving fast tells him, “I can’t, I’m driving too fast.” They both get back into their cars and the crash happens. This is a positive trigger since it makes me not want to drive fast.
I love me some Doogie! Neil Patrick Harris is hilarious in this commercial for a sleeping aid called Neuro Sleep. Although I have never heard of the brand, they use Neil Patrick Harris, a well-known celebrity, to sing a romantic sexy song. Neil rubs the product all over himself as he sings sexy words. The ad reminded me of a SNL skit. The ad’s name, “sleep with Neal Patrick Harris” is a very clever tittle and goes with the song and the product. The video has an embedded link that offers a free trial. I almost wanted to get the sleeping aid just because of the hilarious commercial.
Coke has always been about enjoying friends and family while drinking cola. Every time you see a Coke advertisement, it’s about people being together and having a good time. When I think of coke, I think of hot summer days and BBQ’s. I think of having a get together with friends. The problem is that instead of people holding Coke’s in their hands, they are holding smartphones. Smartphones have invaded our brains. People are texting, emailing and socializing online. Instead of getting together with friends they rather socialize through the internet. This commercial is about families, friends, and couples where one or more of the individuals are being distracted by their smartphones. Coke decided to invent a device, which is a cone that blocks you from seeing your phone (like what dogs wear when they have a rash they are not supposed to scratch). The cone is for keeping people focused and attentive while they are socializing with their loved ones. At first the people were quiet and keeping to themselves ignoring their surroundings. After the addition of the cone they seemed to be having a good time while enjoying their loved ones. This commercial nailed it because Coke is about enjoying loved ones and having a good time
Google is known for their story telling ads. They trap their viewers with emotions. It is hard to turn away from one of its ads. They show how google is used daily and without thinking. This commercial appealed to me partially because I am a sucker for romantic cute stories. This particular story is about a couple that is expecting a baby. They are googling how to subjects. As a consumer and user of google I think this commercial is great. They show how google is part of everyday modern life and how it’s automatically used without thinking. As a marketer I think the content is also great. They show the viewer that everything is possible with google. Google reminds the viewers about how it has become a normal habit in their everyday lives. They are doing a good job of showing the viewers that they need google for everything and in this case it’s a secretary, therapist, financial adviser, real estate agent, navigator and midwife. They are always listening and they are always there for us. Creepy!
First kiss gone viral!
So I found this creepy video that went viral. It is made by Wren, a clothing company. The video is about 20 strangers kissing for the first time. Individuals were grouped and asked to kiss people they had never met. The kissers are friends of the company founder and video creator. The crazy thing is that they made it with no time to plan and with almost no budget. The creator had to get creative! In fact the couples were grouped by instinct till the last minute. Overall I thought the idea was funny, creepy, and creative. As a marketer, I think it’s an awesome idea for a video made with almost no budget and no time to plan. The video was posted on Facebook, Twitter and YouTube and the rest was history. It was shared with friends and in no time it went viral. The power of social media made this low budget unplanned video viral. In the first three days after being posted, the filmed had 23 million views and it is now up to 64,104,338 views. The funny thing is that I did not see anything that advertised the brand. Instead of filming shoes and clothing they created a concept that created value. I think this video has great content marketing because I had to google the company to check it out. I found out that the kissers where wearing Wren clothing. At least this small online clothing company with three employees is now known.
“Prom night, worth it”
One of my favorite commercials is made by Audi. I like it for so many reasons. I like it for the cute prom story and the hot guy. It is about a guy that is going to his prom with no date. Feeling bad for his boy, the father gives him the keys to his brand new Audi. The boy gets motivated by having the car for the night. Having the car pumps the boy to kiss a girl who is at the prom with another date. The jock sees the boy kissing his date and gives the boy a black eye. You then see the boy driving away with a smile on his face.The story pumped me up! I love watching this commercial because I am a sucker for stories about the underdog getting the girl/boy. As a marketer I think this ad is saying that Audi makes you feel good and proud and gives you courage and bravery. I would love a car that gives me those kinds of feelings